Having launched in 2014 with the BPA free plastic Infruition Sport Water Bottle – a revolutionary concept in portable, fruit-infused water - our scientists here at Infruition HQ have worked tirelessly for the last 12 months to drive forward the evolution of re-usable water bottles.
Motivated by the world's need for eco-friendly packaging, and consumers' constant demand for the ‘next big thing’, we've gone where no manufacturer has gone before and produced – the InfruitionTM Cardboard Fruit Infusing Water Bottle - which is not only infinitely re-usable, it also folds perfectly to slide into your back pocket.
In a first for the brand, our product design team discuss the concepts, design ethos and challenges behind bringing this one-of-a-kind product to market…
The Infruition Cardboard Fruit-Infusing Water Bottle will be available to buy at the end of April with a variety of vibrantly coloured lids, directly from this website, priced at £8.99. If you want to be one of the first to get your hands on one, register your interest here.
Our Creative Director here at Infruition enthused “When the brief came in to create something never done before in the world of water bottles our imaginations kicked in. We had a world of materials to play with; grass, wood... brass. But we thought, 'cardboard, it's so underrated for its strength and durability'. Our internal mission it to make drinking water more fun. Our fruit infusing chambers support that. And now, the materials used can help everyone feel they are doing their bit for the environment too. "
We hope you love it as much as we do!